Industry
FTC Sues Hims & Hers for Privacy Violations and Deceptive Billing
The Federal Trade Commission filed suit against telehealth company Hims & Hers, alleging illegal sharing of patient health data with advertisers and deceptive billing practices. The company denies the allegations, calling them baseless. The lawsuit raises compliance questions for telehealth providers operating in Medicaid managed care networks, particularly around HIPAA and consumer protection standards. No immediate enforcement action or settlement terms have been announced.
Why it mattersMCOs contracting with telehealth vendors face heightened scrutiny of vendor privacy practices and billing transparency, especially as states expand telehealth coverage under Medicaid.