AHA Launches Week-Long Campaign on Maternal and Child Health
The American Hospital Association will run its Better Health for Mothers and Babies Awareness Week from September 28 through October 2, 2026. The campaign will share hospital and health system stories, resources, and promising practices related to maternal health, neonatal and pediatric care, workforce development, public policy, innovation, and community partnerships. Daily themes include maternal health advances, NICU Awareness Day on September 30, pediatric care innovations, and policy and workforce strategies. The AHA will host a webinar on pediatric behavioral healthcare on September 30 at 2 p.m. ET and provide social media materials, discussion guides, and resources throughout the week for hospitals and health systems to participate.
The campaign provides Medicaid-serving hospitals and health systems with resources and peer examples to strengthen maternal and pediatric care programs, particularly relevant given Medicaid's role as the largest single payer for births and children's coverage nationwide.
Maternal
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