Industry
A Place for Mom Survey Finds Caregivers Struggle to Afford In-Home Care
A Place for Mom released a survey finding that 66% of family caregivers experience financial strain and nearly one-third struggle to understand how to pay for professional care. The survey, conducted by Morning Light Strategy in September 2026 among 1,013 nonprofessional caregivers ages 40-75, found interest in in-home care rising while interest in senior living stayed flat. Forty-five percent of families who discontinued home care cited cost, and 38% said cost was the reason they provide care themselves, up from 21% in 2025. Forty percent of caregivers reported worsened mental health since beginning caregiving, up from 33% in 2025.
Why it mattersHome care providers and senior living operators may need to address pricing transparency and affordability as families increasingly favor in-home care but struggle to pay for professional help.