State Policy · CO
Colorado Moves to Terminate Medicaid Deal With In-Home Care Firm
Colorado Medicaid officials have moved to terminate the state's agreement with Freedom Care, a nationwide for-profit in-home care company, after spending on the company jumped $21 million in a single year. State officials say Freedom Care targeted Medicaid clients through television advertising to enroll them in its self-directed in-home care services. The termination affects Medicaid beneficiaries currently receiving services through Freedom Care and raises questions about oversight of rapidly growing home care vendors. The move signals heightened state scrutiny of vendor marketing practices and cost growth in self-directed care programs.
Why it mattersThe action signals increased state scrutiny of aggressive vendor marketing and rapid cost growth in self-directed in-home care programs, with direct implications for how other states oversee similar long-term services and supports vendors.