Industry · CA
VNA Health Names Sena Woodall COO Amid Hospice Scrutiny
Hospice News interviews Sena Woodall, newly appointed COO of VNA Health, a California home health, palliative, and hospice provider serving Santa Barbara County. Woodall discusses her priorities, including staff investment, financial sustainability, and community outreach, and frames rising regulatory scrutiny and fraud enforcement in the hospice industry as an opportunity for providers to demonstrate compliance and integrity. She notes VNA Health partners with CenCal Health, the local Medicaid managed care plan, to serve Medicaid and vulnerable patients. The piece is a leadership profile rather than a report of new regulatory or policy action.
Why it mattersMedicaid managed care plans and hospice providers face growing program integrity scrutiny, making provider-side compliance posture relevant to state oversight and MCO network contracting decisions.